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10%
Revenue Increase
15k
Added Value
110%
Delivery Increase
The Brief
Shoney’s Restaurants Nashville launched a Spring/Summer Campaign returning to TV advertising after pandemic losses.
The Goal
Our goal, re-engage the Nashville market with compelling messages and invite people back to the same great place they grew up with.
The Execution
Pairing a local focus with TV stations and cable zones by targeting franchise locations DMA using high-profile programming.
The Results
We secured $15k in added value and delivered the campaign at 110%. Shoney’s experienced an uptick in restaurant presence and increased traffic of in-store customers by 10%. Based on our success, the satisfied owners continued on with us for a Fall Campaign.
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